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Why Specificity in Your Niche and Messaging Goes a Long Way with Andrina Hutter

Aug 26, 2021

Specificity is the secret to attracting more clients. But how do you get specific in your niche and messaging when your portfolio of tools is incredibly multi-dimensional and diverse?

 

I’m coaching Andrina through this very problem in today’s episode. We take a look at her current messaging and her core offerings. I share tips for crafting a clear, succinct message and how you can write it so that it is compelling to your ideal buyer. I also discuss the two aspects of messaging and marketing, which are internal and external transformations, and how Andrina can dig a little deeper with specificity so that she can speak directly to her ideal clients. If you struggle with messaging, specificity, and niching down, this episode is for you. Tune in and take notes as I walk Andrina through the process behind getting narrow, clear, and specific.

 

Andrina is a self-mastery coach who helps people connect back to their true essence so they can live a life that feels really good to them. 

 

Today we’ll talk about:

  • Andrina’s struggle with narrowing down and getting specific in her messaging (3:31)
  • Digging deeper into the internal and external transformations (8:29)
  • Niching down further while still attracting multi-dimensional clients (11:28)
  • Making your niche about one poignant problem (14:01)
  • Why specificity doesn’t mean staying stuck (16:38)

 

Thank you so much for listening to this episode of the Million Dollar Spirit Business podcast. If you enjoyed this episode, please take a moment to leave a review.

 

Want to have your question answered?  Apply to be a guest on the podcast at https://elainaray.com/podcast/ 

 

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