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Million Dollar Spirit Business

Sep 16, 2021

I want you to think about your favorite shop in the world. You likely stumbled upon them to fulfill a need or necessity, whether you’re looking for crystals, size-inclusive clothing, or cooking supplies. But you’ll most likely stay because of the experience of shopping there.


My guest and friend, Luciano, came to me with a problem with niching his message down so that he can attract clients more predictably. This question took us on a journey where we uncovered why your niche isn’t about you and how you can create an addictive brand experience. We talk about identifying the specific product that solves your ideal client’s pain points, but also the human essence and other skill sets you bring to the experience to create a magical mixture. If you want to attract clients more predictably and have them coming back consistently, this episode is a must. Tune in and take notes as we explore how you can create your one-of-a-kind experience for your clients.


Luciano is a human design and gene keys guide. He uses his many gifts and skills to help people reach alignment so their work, relationships, health, and mindset flows and brings everything in balance.


Today we’ll talk about:

  • Identifying why people come to you (3:25)
  • Choosing who you want to help the most and what you want to direct your transformation at (7:24)
  • Why niching isn’t limiting but will help you attract aligned clients (9:48)
  • Separating yourself from your niche and how niching can help you call in clients more predictably (12:38)
  • Why people hire experts and channeling a brand experiences with your human essence (15:33)


Thank you so much for listening to this episode of the Million Dollar Spirit Business podcast. If you enjoyed this episode, please take a moment to leave a review.


Want to have your question answered?  Apply to be a guest on the podcast at 


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